Abstract
On September 17, 2024, DLF Seeds A/S and Groupe Florimond Desprez announced the
formation of United Beet Seeds (UBS), a new joint venture that brings together the sugar
beet, fodder beet, and industrial chicory seed businesses, along with their R&D activities.
This strategic partnership will position UBS as a leading player in the international beet
seed market. By joining forces, UBS aims to contribute to the evolving beet seed industry
in a way that balances the demands of growers, the environment, and the market. The sugar
beet sector is currently facing new challenges, driven by legislative changes, the need for
climate resilience, and advances in technology. Recognizing the importance of working
together to overcome these challenges, UBS combines the knowledge and experience of its
founding partners to offer innovative yet practical solutions. At the heart of UBS’s mission
is a commitment to research, sustainability, and continuous improvement, all focused on
supporting farmers and the broader industry as they adapt to agro-ecological changes. This
collaboration reflects a shared belief that sustainable progress in agriculture is possible
through partnership, dedication, and investment in innovation. We are excited to explore
the journey ahead and invite you to join us in learning more about our vision, strategic
priorities, and how UBS aims to contribute to the future of the beet and chicory industry.